Innovative Design at Cityscape Global: Designlab Experience's Architectural Showcases
Cityscape Global, held from November 11–14 at the Exhibition and Convention Center in Malham, Riyadh, showcased an extraordinary mix of cutting-edge design, immersive art installations, and visionary architecture. This year’s event highlighted transformative projects that redefined the boundaries of design and urban planning.
Among the event’s highlights were two standout installations designed by Designlab Experience, a renowned architecture firm and creative studio. Known for their ability to blend storytelling with architectural innovation, Designlab Experience crafted the Masar Pavilion, a celebration of Mecca’s evolving urban landscape, and the Aldiyar Alarabia stand, a striking embodiment of contemporary design rooted in tradition.
The Masar Pavilion: A Vision of Mecca’s Transformation
The Masar Pavilion offered a vivid representation of the new urban identity envisioned for Mecca. Inspired by Masar’s vibrant boulevards, the pavilion’s layout featured interconnected spaces that mimicked the pathways of the development. A scaled model at the center provided a tangible sense of the project’s scope, surrounded by shaded canopies and greenery that reflected the region’s aesthetic.
The pavilion’s design incorporated intricate details, from facades that replicated the project’s architectural elements to integrated digital displays that engaged visitors. A section highlighting traditional embroidery techniques tied the exhibit to Mecca’s cultural heritage, while refreshment counters with regional motifs provided an inviting space for guests. A dedicated Investors’ Room offered a private setting for networking and discussions, emphasizing the pavilion’s functional and aesthetic balance.
Aldiyar Alarabia’s Showcase: A Symphony of Design and Values
Aldiyar Alarabia’s stand blended modernity and tradition through a parametric design featuring a series of wooden arches. The space’s rhythmic design, supported by concealed metal structures, guided visitors through an immersive journey. Strategically placed touchpoints highlighted the company’s core values, such as authenticity, community, and empowerment, while digital displays showcased key milestones and project highlights.
An inviting central plaza served as a hub for interaction, featuring high-quality visuals and interactive screens. Hospitality spaces, including a VIP lounge and communal seating, enhanced the visitor experience with mocktails and Saudi-inspired delicacies. Above, a suspended washi-paper installation of flying birds symbolized freedom and connection, adding a poetic dimension to the structured design.
Designlab Experience’s work at Cityscape Global exemplified the fusion of innovative architectural elements and immersive brand storytelling. Both the Masar Pavilion and the Aldiyar Alarabia’s showcase highlighted how temporary environments can transcend traditional exhibition spaces, offering visitors a transformative experience that bridges culture, functionality, and design.
