SEPHORA and Rare Beauty Renew Make A Rare Impact Campaign for World Mental Health Day
In honor of World Mental Health Day on October 10, SEPHORA and Rare Beauty by Selena Gomez are teaming up again for the Make A Rare Impact campaign, pledging to donate 100% of global Rare Beauty sales to the Rare Impact Fund. This marks the second year of the successful collaboration, following the inaugural campaign in 2023.
Founded by Selena Gomez in 2020, the Rare Impact Fund aims to raise $100 million to expand access to youth mental health services and education worldwide. Rare Beauty donates one percent of sales year-round, with additional support from partners like SEPHORA. Currently, the fund supports 26 organizations across five continents.
This year’s Make A Rare Impact campaign will see SEPHORA donate 100% of Rare Beauty product sales on October 10, both in-store and online, across 27 global markets, including locations in SEPHORA at Kohl’s in the United States. Selena Gomez expressed gratitude for the ongoing partnership, stating, “The mental health crisis continues to impact young people disproportionately, and partners like SEPHORA are instrumental in expanding mental health resources for those who need them.”
SEPHORA’s President and CEO, Guillaume Motte, shared his excitement, emphasizing the brand’s commitment to inclusivity and making a meaningful impact through beauty.
For more information on the Rare Impact Fund and how to get involved, visit rareimpactfund.org.
